Tell me a story. From our earliest childhood, through our entire lives, humans love stories. It may be as important a part of us as our very affinity for language. In his Ted talk , writer Jonathan Gottschall suggests that we not only desire the stimulation of a good story, but we can’t help create narratives about things we see around us. And the act of story telling involves a voluntary interaction between story teller and listener. Story telling is so important and engaging that it is unsurprising that we find it in all forms of media that people have invented. From books, to radio, film, TV, and games. One medium where storytelling is underused is the internet, but it is a growing trend to include storytelling techniques in web design. So how do we incorporate storytelling into web design? Medium.com had this to say: For most businesses, the about page is one of their website’s most visited pages — second only to their home page. The mo...
In my introductory post in January, I touched on the topic of illustrations in web design. This is a trend that has been around for some time and it seems like this fun and engaging design tool is here to stay for the foreseeable future. barrelny.com The appeal of using illustration is understandable. A well chosen illustration is immediately captivating. It captures the imagination, and can, with simplicity and clarity, deal with themes and subject matter that may be more difficult to explore with photography. A case could be made for illustrators being well suited to craft images that are more emotionally evocative as well. wekeeptheotherbadmenfromthedoor.com The option of using a more restricted colour palette also brings the possibility of high quality images with smaller file sizes, which translates to a big impact with shorter load times. Tapping into custom art styles also brings great potential for developing brand recognition. majorsavage....